Wholesale 400 GSM Towels – Everyday Comfort with Practical Perfection

400 GSM Towels

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The Towel Shop’s 400 GSM towel collection, designed for daily use in households, institutions, and commercial settings throughout the UK. This mid-weight option delivers practical performance and sophisticated softness in equal measure. The 400 GSM 100% cotton towels are suitable to offer excellent weight and durability.

Understanding GSM (Grams per Square Metre)

GSM refers to the weight of fabric per square metre and determines thickness, absorbency, and drying time. Here's how 400 GSM compares:

400 GSM: Lightweight, quick-drying, and easy to handle.
500–600 GSM: Luxurious, plush, but heavier.
700 GSM+: Ultra-luxury spa feel, but slow to dry & bulky.

At 400 GSM, towels remain light while offering a soft, full texture ideal for households, gyms, holiday rentals, and more.

Premium Materials in Our 400 GSM Range

Ring-Spun Cotton

Ring-spun cotton is our most widely used material. Fibres are combed to remove impurities, then tightly spun and woven. These offer a softer, fluffier fabric that feels pleasant against the skin. The stronger yarns resist abrasion and thinning. These towels are built to handle frequent machine washes. The classic material offers durability and comfort for daily laundering.

Combed Cotton

Our combed cotton towels take softness a step further. Before spinning, shorter fibres are removed, resulting in a smoother finished surface that resists pilling and fraying. The longer-lasting fabric that holds structure wash after wash and offers a premium feel that feels gentle yet reliable. Combed cotton offers elegance without the price of high-end luxury towels.

Bamboo–Cotton Blends

Eco-conscious consumers love our bamboo–cotton blend towels. The bamboo fibre is naturally antibacterial, reducing odours and promoting hygiene. The highly absorbent and breathable material dries faster than pure cotton. These towels balance green credentials with everyday usability—ideal for families, nurseries, gyms, and therapy spaces.

Towel Types & Daily Uses

Face Cloths: Our 400 GSM face cloths are compact and fast-drying. These are perfect for cleansing, kitchen use, or gym sweat. They offer just the right feel for facial care while washing and drying quickly in between uses.

Hand Towels: Sized for regular use beside sinks or as guest towels, these are absorbent and easy to wash. Their mid-weight feel helps them stay in place and perform consistently through frequent laundering.

Bath Towels: Offering full coverage without bulk, the mid-size bath towels are ideal for daily family use, B&Bs, or holiday lets. They balance absorbency with fast drying and fold easily for storage.

Bath Sheets: Our spacious yet manageable bath sheets wrap you in comfort while remaining lightweight enough to hang dry overnight. Great for compact homes or spa-style bathrooms.

Benefits of Choosing 400 GSM Towels

Quick Drying: These towels shed moisture faster than heavier options, cutting energy use and reducing damp smells.
Long-Term Value: They’re cheaper to buy, lighter, and cost less to launder—great for budget-conscious families, rental properties, and businesses.
Everyday Softness: They remain soft through wear, offering comfort without the bulk or fluff of luxury towels.
Versatile: The neutral weight suits a wide range of applications—from homes and gyms to schools and care facilities.
Easy Storage: Compact and dry quickly, they’re well-suited to small bathrooms or laundries.

Care & Maintenance

Wash at 40 °C with mild detergent—hotter washes aren’t necessary.
Avoid fabric softener—it can clog fibres and reduce absorbency.
Tumble dry low-medium or air dry for fluff restoration.
Separate dark and light colours to avoid fading.
Shake towels post-wash to help fluff fibers and reduce drying time.

With proper care, 400 GSM towels will last many years and maintaining their feel.

Frequently Asked Questions

Are 400 GSM towels too light?

No. 400 GSM towels offer a balance of absorbency and fast drying. These are ideal for common daily tasks.

Do low-cost towels shrink after washing?

Slight shrinkage may occur, but using 40 °C wash and tumble dry settings will minimise this.

Are 400 GSM towels durable?

Yes,ring-spun and combed cotton make them resistant to fraying and long-term wear.

Do bamboo blend towels have good absorbency?

Bamboo fibres add absorbency and quick-drying capabilities to the 400 GSM blend.

Do affordable towels fade over time?

No! Low cost towels from The Towel Shop do not fade even after years of use. The high-quality dyes and proper washing keep colours vibrant for many washes.

Order Now & Enjoy Everyday Comfort with 400 GSM towel collection that are versatile and built to last.

Please feel free to contact us if you have any questions or require more information.